Once upon a time...
all food was organic.
The Australian market for intrinsically healthy foods has experienced remarkable growth & consumer interest in recent years. Australians are becoming increasingly health conscious & interested in better for you functional foods as a way of managing health concerns such as weight & high cholesterol. Australia has an ageing population, which is also contributing to the rising interest in better for you functional foods.
IBISWorld said Australia's organic industry was valued it at $919 million (as at 2016) and said the sector grew 17 per cent in the five years since 2011. It predicts the value of the organic industry could be $1.2 billion by 2022.
Gluten Free Foods
A Nielsen global survey on healthy eating trends released 2015 showed 21 per cent of consumers across the in the Asia-Pacific ate gluten-free diets. In Australia, Coeliac Australia believe 1 in 100 Australians have Coeliac disease but international dietary experts believe approximately 1 in 25 Australians avoid eating wheat related products. According to market researcher Euromonitor International, the gluten free food market was $246 million (as at 2014) & anticipated to reach $437 million by 2019.
Data from market researcher Euromonitor International has shown Australia's packaged vegan food market is worth approx $136 million (as at 2015), set to reach $215 million by 2020.
The growing demand for novel & healthy foods makes this an important part of the food & beverage industry in Australia.